I love seeing a brand start out with a great idea. An idea so strong and genuine, that with just a little ripening, it could set a new standard for its category. On a recent trip to the Okanagan, I discovered just such an opportunity. The Beaumont Family Estate winery ...
Social Media success for styrofoam recycling message.
Social media did its thing last week when London Drugs Tweeted its followers on my Green Deal blog article about their innovative Styrofoam take-back and recycling initiative. (I write the blog for London Drugs’ What’s the Green Deal Program as part of my role as LD Green Marketing Consultant) The ...
It’s easy to pee green. In the shower, that is.
It’s male logic taken to the next level. Why waste more water flushing the toilet when the shower is already doing a perfectly good job? Yes, this 45-second spot from Brazil is seriously recommending that people save water by peeing in the shower. Created by Saatchi & Saatchi, the spot ...
Critical Mass could use some critical messaging.
I was a bit uncertain about going on today’s ride, what with the local daily paper predicting widespread chaos and inciting drivers to rebel against the ‘illegal’ riders. But a sunny Friday lured me down to the Vancouver Art Gallery to sketch the scene and join the mass. This was ...
WAL-MART gets out the Big Green Stick
Recently the world’s biggest retail footprint launched the Wal-Mart Sustainability Index, their new scorecard for vendors. It’s a 15-question checklist designed to provide Wally World with the information it needs to give it’s customers the straight goods on the ‘green-ness’ of the products they consume. According to sources, this list ...
Lorne Craig interviewed by Globe-Net on the future of advertising.
Last week I had the opportunity to speak with Andrew Sauder from Globe-Net, an online resource for environmental business news. It was a stimulating conversation, leading to big questions around the vision for green marketing itself. Check it out here, along with the whole Globe-Net site. It’s a resource that ...
Green Table: Can B2B and B2C feed off each other?
Green marketing is like following a trail of whole-wheat, organic fair-trade breadcrumbs – one morsel leads to the next, until your shirt buttons are gut-stretched and you need at least 3 free-range beers to wash it all down. Last week, as I blogged about Ocean Wise at the Cactus Club ...
The fish made me do it.
Let me start by saying, tonight I had my heart (and palette) set on sushi. I could almost taste the cool, sweet rice, and the fresh tuna mixing with the salt of the soy sauce… then I happened to glance at a small Ocean Wise brochure my son brought back ...
Ole Canada Day – Pass the taco chips.
I love discovering new reasons to blog about my favourite products. So when my wife Sharon brought home this special Canada Day package of my beloved Que Pasa Organic Tortilla Chips, I was inspired. Right off the bat this has good idea written all over it. Not only does it ...
iPhone therefore iBlog
Well, after months of palative care at the bedside of a dying cel phone, I finally succumbed to the lure of the iPhone. Is it sustainable? Uhh… Is it recycled? Um, no… Is it cool? Oh yeah. But it also further emphsizes the opposites in my existence. The push and ...