There’s something very personal about a pen. It’s what you use to sign your name. Get used to your favorite one and you’ll search the whole house for it, even if a tacky logo mug full of crappy ballpoints sits within easy reach. That’s why from a green marketing perspective, ...
Uniblog
#brands, #sustainabilty, #vancouver, #beer, #design, #defybrandgravity
Uniblog
#brands, #sustainabilty, #vancouver, #beer, #design, #defybrandgravity
Eco Keywords – The Good, the Bad & The Ugly of Sustainable Search Word Trends
It’s a war of words out there, even in the green world. We all know that search engine optimization (or SEO) is a hot topic these days, with everyone competing to get their sites onto page one of a Google search. So what are people searching for when it comes ...
A Monopoly® on Green Utilities?
Looks like the classic world of railroads, real estate, mortgages and high rolling is getting a makeover, and more sustainable utilities are on board. Of course, it’s Monopoly® the board game we’re talking about here. This standby has undergone a worldwide transformation, under the name Monopoly Here and Now: The ...
Welcome to Low-Carbon Margaritaville.
The future looks as bright as the August sunshine, even if all the power fails due to air conditioner overload. Because the Vortex Hand Cranked Blender will create any variety of blended concoction with nothing more than the power of your own bulging biceps. But can it handle the crushed ice, ...
Logic, emotion, youth, time and the solar-powered beer fridge.
The logical vs. emotional question has been debated in smoky ad agency back rooms since back room smoking was actually allowed. So what does this have to do with marketing a solar-powered beer fridge? Well, that’s really just a fake product ad I created to illustrate a theory I discovered ...