Thinking about creating a corporate video to post on YouTube? Think ahead and you’ll thank yourself later. In 2007, Unicycle Creative produced a video presentation for Inhance Mutual Funds – a DVD called Return on Responsibility™, that featured Dr. Marc Garneau (Canada’s first main in space) highlighting the beauty and ...
Uniblog
#brands, #sustainabilty, #vancouver, #beer, #design, #defybrandgravity
Uniblog
#brands, #sustainabilty, #vancouver, #beer, #design, #defybrandgravity
Canada’s New Eco-Labeling Rules: No More Mr. Green-Friendly.
June 25, 2008, Canada’s Federal Government announced new regulations for the labeling of goods making environmental or sustainability claims. As many products and companies are stampeding to the Green Frontier with nothing more eco-friendly than their slogans, we at Green Briefs took a closer look at the 63-page PDF document ...
Why don’t greener TVs lead to greener TV ads?
When I read the June 16th news that Sony’s new 32” Bravia LCD TV uses up to 30% less energy, I was thrilled with the idea of saving the planet while sitting on the couch. In one demonstration, a press release stated, a watt-counter attached to the new 32-inch Bravia showed ...
Think the world is ending? Get a Unicycle.
What is the best post-apocalyptic ride to park in your bunker? Wired Magazine sought some answers to this increasingly important question in a recent on-line issue. Turns out at least one reader had enough savvy to nominate the most sustainable ride on the planet to this top-10 list, a selection ...
Watch out for the ‘Congreentulatory Statistic’ Backfire.
Well, Sustainable Brands 08 is over, and it was a great conference, (Click here for a list of sessions covered by Green Briefs), but as I digested all of the learning, I noticed a green marketing communication tactic that may be a ticking bomb. I call it ‘The Congreentulatory Statistic’. ...