“Join a staggering faculty of over 70 design, sustainability and brand leaders, along with peers from around the country, with the beautiful Northern California Coastline as a backdrop and explore how you can stay on the cutting edge of sustainable business and translate brand innovation into revenue growth and brand ...
Uniblog
#brands, #sustainabilty, #vancouver, #beer, #design, #defybrandgravity
Uniblog
#brands, #sustainabilty, #vancouver, #beer, #design, #defybrandgravity
Canada’s new VOC regulations give advantage to established players in the eco market
Last month, Environment Minister John Baird announced that the Government of Canada is taking action to reduce emissions from chemicals in consumer and commercial products such as paints, varnishes, adhesives and vehicle repair cleaners. These components are known as Volatile Organic Compounds, or VOC’s.You probably know them as those headache-inducing ...
White Paper: What motivates green consumers? It depends on who they are.
When I presented at an OpenDialogue conference in Toronto last year, I did a fair bit of research into green consumers. Turns out they are just like everybody else: completely different. From the deep green RAW NUTZ (Righteous And Willing Nature Unspoiling Total Zealots) to the fuzzy MOSS (Masses Of ...
EPIC discoveries, EPIC Marketing Challenges
Billed as Vancouver’s largest green consumer show, the EPIC Sustainable Living Expo was a must-see from a green branding and marketing perspective. As I wandered the halls, (trying not to collect to much tradeshow trash in my Toyota-branded #5 reusable and recyclable shopping bag) I sought out companies that looked ...
What’s behind a ‘green’ clothing label?
EPIC Sustainable Living Show 2008 Vancouver – What with energy-intensive cotton farming and sweat-shop labour, shopping for clothes with an eco-conscience can be a depressing experience. The Ecoapparel booth at EPIC offered a ray of sunshine in that world, with clean designs, tasty fabrics and an infectious enthusiasm for their ...