The Green Party of Canada, and Deputy Leader Adriane Carr came to Unicycle Creative looking for help with handout materials for a by-election in Vancouver Quadra. They had a large amount of climate change data and a fresh platform document from Ottawa posted on the national Green Party web site. ...
Drinking organic tastes better than it looks.
It is with grave determination, Dear Readers, that I go about my task to delve deep into every aspect of the green marketing world. So despite any risks to my personal health that may ensue, the mysterious realm of organic alcoholic beverages will not elude my scrutiny. Herewith are some ...
Five Green Consumers you need to know.
Reviewing a number of green consumer studies, I discovered a majority group the types into five basic categories. Do researchers use the same software? Or do we simply like things we can count on one hand? Whatever the reason, we here at Green Briefs Department of Gross Oversimplification saw a ...
Humour: When to use it for Green Motivation?
When the public thinks of advertising, they often have a polarized point of view. 1. They hate advertising and it never works on them 2. They love and remember a certain ad and it’s usually a funny one. Yet not all campaigns are ripe for humour. So where is it ...
New tree-less paper really rocks.
If you wince every time you have to print a job on the skins of dead trees, take a look at TerraSkin™. Instead of using wood pulp, TerraSkin™ is manufactured from stone – 75% mineral powder held together with 25% non-toxic resin – in a manufacturing process that uses no ...
Can e-waste recycling defuse a toxic time-bomb?
A study by Softchoice Corporation in the USA suggested that around half of the business computers in North America would not be compatible with the basic version of the new Vista operating system, while 94% could not currently cope with the premium version. Combine this with new flat-screen technology rendering ...
It’s not too late to use our powers of advertising and marketing for the good of our battered Earth
This article originally appeared in Marketing Magazine June 11, 2007 – These days it seems you can’t swing an endangered sea turtle without hitting an article, news item, book or celebrity endorsement of the world’s new-found environmental awareness. But when the green-tinted dust settles, what will it all really mean ...
Greenworks Building Supply – Doing it right.
As home renovations and construction grows, Alastair Moore and Pete McGee at want to help make more of that growth green. Their store, Greenworks Building Supply in Vancouver, offers a blend of eco-chic design, trade warehouse sensibility. There are various interpretations of the term ‘green building’. There are products and ...
New Branding Tools Raise Funds for BC Children’s Hospital
Unicycle and friends launch Building for Kids with a new brand, TV spot and DVD video. April 25, 2007 – Healthy communities make us all more sustainable. So I was happy to participate in strategy and branding for ‘Building for Kids’. The Real Estate and Development fundraising program for B.C. ...
Favourite Website of the Month: The Earth From Space
This Space Shuttle photo shows haze from China over the Pacific Ocean, on March 4, 1996, probably a mixture of air pollution, dust, and smoke. The corridor is 200 km wide and 600 km long. I found this image at an amazing (and FREE) on-line catalogue: “The Gateway to Astronaut Photography ...