This was my second Power Plant event, and once again I found the density of interesting green types per square foot to be much higher than the average marketing fest. Even better, their presentation format gives their four featured presenters just 3 minutes and 20 seconds each to wow the ...
David Suzuki vs. Walmart CEO: The 2010 Walmart Canada Green Business Summit Recap
A Walmart business summit, with keynote speech by Dr. David Suzuki. How could these two seemingly opposed global forces exist in the same confined space? This I had to see. The sun was just rising as I wheeled up to Vancouver’s Pan Pacific Hotel, to find out what Walmart had ...
Walmart Canada announces Sustainable Product Index, new Business Sustainability web resource.
As part of the Feb 10th Green Business Summit, David Cheesewright made some ‘major announcements’ for Walmart Canada. Here are the strongest 2: Sustainable Product Index: This will be a system designed to “… help customers across Canada evaluate the sustainability of the products they purchase, from raw materials to ...
Andrew Winston to business: “Going Green is not optional.”
That was the main message I picked up in today’s hour-long webinar with ‘Green to Gold’ author Andrew Winston. The presentation was hosted by the ‘Board of Change’, an up-and-coming organization of green entrepreneurs and sustainable types based in Vancouver. Winston remotely presented a powerpoint show which, while plagued with ...
It’s official. Disposable cars have arrived.
There’s something about full-size cars stacked in a dumpster that really makes a guy stop and ponder. I imagine that was the idea behind the display I saw at Nanaimo’s Galaxy Motors on the weekend. As a nifty take on the ‘cash for clunkers’ program, this piece of street art ...
Do companies ‘going green’ get full credit for their investment? New report from Change says, not always.
It’s every green CEO’s nightmare – convincing the board to invest in sustainability only to see the competition rise with the tide of public opinion for doing nothing. This is one of the potential scenarios painted in an interesting report called MapChange 2010, released this week by Change and Angus ...
Authentic Aboriginal Program: A great idea with zero support?
I’m hoping that I will be lambasted by irate backers of BC’s newest Aboriginal Marketing Certification program, pointing me to the obvious websites and supporting information I missed. I really am. When I read yesterday’s Globe & Mail article showing off the new ‘Authentic Aboriginal’ logo and certification program I ...
Vancouver’s ‘Bright Green Future’ looking pretty dull.
I stood dumbstruck, looking at the latest poster campaign for our Green Capital campaign. Type only, a headline with no direct involvement for the reader, copy with no specifics, and generic web addresses buried at the bottom as a half-hearted call-to-action. How did such a dull poster possibly get made ...
Green chicks rule.
Ever since I first laid eyes on the Orion Slave Girl from the original pilot episode of Star Trek, I knew. Now the research backs it up. A study recently called Eco-Insights, released by Earthsense, identified women as the green market’s most important movers. If you have a green brand, ...
Green Briefs readers tell all.
You clicked, you voted, you commented. Then I procrastinated. So before the data is dated, (not to mention the iPod prize) I am happy to present some of the more interesting findings from the Unicycle Creative Brand Survey 2009. And of course, reward one lucky clicker. The objective was to ...