Saturday night I attended the Corb Lund show at Vancouver’s Commodore Ballroom. One of the best (and only remaining) mid-size venues in the city. The music was fantastic. Corb Lund (and his band the Hurtin’ Albertans) are a tight ‘alt country’ act that brings a genuine thinking person’s perspective to ...
Is ‘Granville Island’ Brewing now serving up Localwash?
Next time you reach for a frosty British Columbia ‘microbrew’, you may want to take a closer look at the fine print. Yesterday it was announced that Granville Island Brewing was bought by Creemore, itself a sub-brand owned entirely by Molson Coors. Big brewers taking over small brands is nothing ...
It’s easy to pee green. In the shower, that is.
It’s male logic taken to the next level. Why waste more water flushing the toilet when the shower is already doing a perfectly good job? Yes, this 45-second spot from Brazil is seriously recommending that people save water by peeing in the shower. Created by Saatchi & Saatchi, the spot ...
Critical Mass could use some critical messaging.
I was a bit uncertain about going on today’s ride, what with the local daily paper predicting widespread chaos and inciting drivers to rebel against the ‘illegal’ riders. But a sunny Friday lured me down to the Vancouver Art Gallery to sketch the scene and join the mass. This was ...
Lorne Craig interviewed by Globe-Net on the future of advertising.
Last week I had the opportunity to speak with Andrew Sauder from Globe-Net, an online resource for environmental business news. It was a stimulating conversation, leading to big questions around the vision for green marketing itself. Check it out here, along with the whole Globe-Net site. It’s a resource that ...
Branding alternative fuels? Raise Hell.
Reading through Hot, Flat and Crowded, by Thomas Friedman, I came across an interesting description of clean fuels vs. dirty fuels, by Rochelle Lefkowitz, from Pro-Media. In a flash of brilliant simplicity she describes them as ‘Fuels from Heaven or Fuels from Hell.” The Fuels from Heaven include wind, tidal, ...
Scared back into the safe arms of plastic.
I guess it was just a matter of time. Poke the giant frequently enough and you’re going to get a swat. Over the last few years, municipalities, retailers and consumers have continued to embrace reusable shopping bags and restrict, regulate and reject plastic bags. And Big Industry responded in classic ...
Marketing a kinder, gentler style of driving.
It’s no secret that getting some of the lead out of your foot gives you better gas mileage. But just how much better may surprise you. A recent article in the Wall Street Journal on ‘Eco-Driving’ documents one woman’s gas mileage increasing from 15mpg to 21 – a saving of ...
Dead Polar Bear Scale – The latest in eco-labeling.
In an effort to stay at the forefront of environmental product communication, Unicycle Creative is proud to launch a new worldwide standard for eco-labeling, the Dead Polar Bear Scale (DPB) “It’s a way for consumers to really know what they’re buying into from a climate perspective,” Says Unicycle President Lorne ...
Green purchasing poised to thrive in meltdown… Marketers: don’t screw it up.
Consumers are cutting back everywhere these days, but one 2009 study shows they intend to buy as green as ever. According to the Cone 2009 Consumer Environmental Survey, 44% of US consumers say they are making the same green purchases as when their stocks were flying, and 34% are actually ...