It’s a war of words out there, even in the green world. We all know that search engine optimization (or SEO) is a hot topic these days, with everyone competing to get their sites onto page one of a Google search. So what are people searching for when it comes ...
A Monopoly® on Green Utilities?
Looks like the classic world of railroads, real estate, mortgages and high rolling is getting a makeover, and more sustainable utilities are on board. Of course, it’s Monopoly® the board game we’re talking about here. This standby has undergone a worldwide transformation, under the name Monopoly Here and Now: The ...
Logic, emotion, youth, time and the solar-powered beer fridge.
The logical vs. emotional question has been debated in smoky ad agency back rooms since back room smoking was actually allowed. So what does this have to do with marketing a solar-powered beer fridge? Well, that’s really just a fake product ad I created to illustrate a theory I discovered ...
Inhance Mutual Funds takes their show to YouTube, with a lesson for all.
Thinking about creating a corporate video to post on YouTube? Think ahead and you’ll thank yourself later. In 2007, Unicycle Creative produced a video presentation for Inhance Mutual Funds – a DVD called Return on Responsibility™, that featured Dr. Marc Garneau (Canada’s first main in space) highlighting the beauty and ...
Why don’t greener TVs lead to greener TV ads?
When I read the June 16th news that Sony’s new 32” Bravia LCD TV uses up to 30% less energy, I was thrilled with the idea of saving the planet while sitting on the couch. In one demonstration, a press release stated, a watt-counter attached to the new 32-inch Bravia showed ...
Think the world is ending? Get a Unicycle.
What is the best post-apocalyptic ride to park in your bunker? Wired Magazine sought some answers to this increasingly important question in a recent on-line issue. Turns out at least one reader had enough savvy to nominate the most sustainable ride on the planet to this top-10 list, a selection ...
Watch out for the ‘Congreentulatory Statistic’ Backfire.
Well, Sustainable Brands 08 is over, and it was a great conference, (Click here for a list of sessions covered by Green Briefs), but as I digested all of the learning, I noticed a green marketing communication tactic that may be a ticking bomb. I call it ‘The Congreentulatory Statistic’. ...
The Sustainable Hot-Rod
Walking through the idyllic seaside burg of Capitola, California, my green sensibilities were assaulted by the flashing colours, gleaming steel, and deafening V-8 roar of the Capitola Hot Rod Show. These were muscle cars in their element, under a California sun, each the offspring of countless hours of hard work, ...
The Good, The Swag, and The Ugly.
The Sustainable Brands 2008 show was, like the industry it represents, sometimes a contradiction. Here, in no particular order, are my Top-10 observations on both ends of the green scale: 1. Coffee with all the right adjectives. It was nice to see a departure from the ubiquitous generic hotel swill. ...
The Future of Sustainability: A Global Look
Mark Lee, CEO SustainAbility The theme of Sustainable Brands 08 was ‘Below the Surface’. Lee takes this to a whole new level, with a look at the macro picture of corporate action and potential in the sustainability journey. He begins by describing the green movement(s) as “Waves of pressure, of interest ...