See how supply-chain-conscious branding brings the coffee farmer right on to the package with a product name that stands alone.
Need marketing images? Ask your customers. (Want $500? Enter our contest!)
Customer Content Contests can be a win-win for marketers and their targets.
When design meets science: 5 ways to make statistics less sleep-inducing.
With some forethought, and these 5 tips, you can design statistics that will get your readers through the numbers wide awake and looking for more.
Introducing hPad. Hemlock Printers goes analog to tell their digital evolution story.
The hPad launch for Hemlock Printers. How to launch digital technology with analog design.
It’s time to Recycle the Remembrance Day Poppy.
Why the cheap plastic poppy is out of date for today's Remembrance Day, and a few solutions to improve it.
The three R’s of building a sustainable display: Recycled, Recyclable and Reusable.
Trade shows and networking events are a great way for sustainability-focused companies to spread their message. But if the display itself doesn’t share those green values, what’s the point? When creating a display for London Drugs’ What’s the Green Deal program at the 2010 EPIC Sustainable Living Show, we set ...
Describing a complex process is sometimes best done with the simplest technology.
Hemlock Printers is one of North America’s most advanced print shops, having won numerous awards and being named The most Environmentally Progressive Printer in Canada. Yet when they launched NameTag™ Print Response Marketing, we decided to make the message as simple as a whiteboard sketch. Nametag™ combines the power of ...
Recycle your corporate billboards. Or sweatshirts.
If you are an advertiser who buys billboard media, chances are you may have some vinyl boards in the mix. If that’s the case, you can now get your old billboards repurposed into dashing courier-style bags by Vancouver’s ECO Apparel. This is a great re-use of material, and could become ...
Apple fail: A tale of 2 packages.
When I bought my new MacBook Pro, I knew there would be a few necessary accessories, such as cable adapters. I needed two – one to help the new firewire 800 port talk to my old Firewire devices, the other to ensure my screen output could speak VGA. The Firewire ...
Which rocks more: A greener CD package or a digital download?
I recently completed a very fun project, the CD and package design for The Bent Nails, a band I have been involved with off and on for more years than I care to admit. I have always rather detested the classic ‘jewel case’, so I was eager to find a ...
