Unicycle Creative recently had the opportunity to create another magazine ad for long-time client BRODA® Coatings, to run in the Quebec market. Maison 21, a magazine focused on home design and construction, is the publication. This particular issue focused on the hot topic of renovations. We decided to reach out ...
The iconic ‘stubby’ beer bottle brings package design issues to a head.
The iconic stubby Canadian beer bottle - now a symbol of uber-cool package design?
Naming a new brand? Answer these 3 questions first.
Creating a brand is like having a child; a flash of passion followed by months of discomfort, culminating in the birth of something you hope will one day grow up to support you. Or at least not spend you dry and dent your car. Naming companies, programs or products can ...
If you want your sustainability video to sound natural, throw away the script.
We have all seen painful tightly-scripted talking head videos, detailing how the company is responding proactively and looking towards the future, blah-de blah-de blah… A more effective approach can be to simply have a conversation, and capture key moments that really tell the tale. This takes dedication to the art ...
One cartoonist’s journey up the Sea to Sky Highway…
As the voting for the Prior Ski Topsheet Art Contest winds down in Whistler, I humbly present my entry in its entirety. In pen, ink and pixels, my journey from Vancouver to my art studio at Lillooet Lake and beyond – a trip I have been making for over 15 ...
How cool would it be to design the graphics for a local ski company? I hope to find out!
The Prior Ski and Snowboard company has been making awesome skis and boards out of their Whistler factory in Function Junction for years now. (Check this 2011 Green Briefs blog article) They are also building a great tradition of using artists from the area for their ski designs, spicing it ...
Defining sustainability one line at a time.
Left Coast Naturals is a food company built on the principles of sustainability. So how can they tell that complex story in a way that is engaging, concise and as organic as their product? Unicycle Creative proposed an animated web video, built around a storytelling voice from the Left Coast ...
Instant Community Garden
Working with London Drugs I get to profile a lot of interesting products as one of the voices of their What’s the Green Deal? program. Recently I got to see what happens when an empty lot is turned into a rich opportunity.
Digital meets ink. Drawing the complex texture of Gastown.
In 2011 I worked on the branding and launch of an innovative condo home development in Vancouver’s Gastown area, on the edge of the Downtown Eastside. Part of that assignment involved sketching some of the sights and scenes of the neighbourhood, in as genuine a way as possible. Rediscovering ...
Waste not! Draw paperless!
When my friend and colleague Jacqueline Ottman asked me to create some brand imagery for her blog, WeHatetoWaste.com, it seemed like the perfect job for my favourite iPad drawing application. Paper by FiftyThree, is an elegant, easy-to-use app that turns the iPad into a digital Moleskine notebook. I created a ...
