I stood dumbstruck, looking at the latest poster campaign for our Green Capital campaign. Type only, a headline with no direct involvement for the reader, copy with no specifics, and generic web addresses buried at the bottom as a half-hearted call-to-action. How did such a dull poster possibly get made ...
Which rocks more: A greener CD package or a digital download?
I recently completed a very fun project, the CD and package design for The Bent Nails, a band I have been involved with off and on for more years than I care to admit. I have always rather detested the classic ‘jewel case’, so I was eager to find a ...
London Drugs styrofoam recycling video floats through the blogosphere.
The latest green initiative from London Drugs seems to be striking a chord with eco bloggers. A few weeks ago, as part of my work creating their ‘What’s the Green Deal’ program, I scripted and narrated a YouTube video to show their recycling process in action. Hardly the kind of ...
Social Media success for styrofoam recycling message.
Social media did its thing last week when London Drugs Tweeted its followers on my Green Deal blog article about their innovative Styrofoam take-back and recycling initiative. (I write the blog for London Drugs’ What’s the Green Deal Program as part of my role as LD Green Marketing Consultant) The ...
Lorne Craig interviewed by Globe-Net on the future of advertising.
Last week I had the opportunity to speak with Andrew Sauder from Globe-Net, an online resource for environmental business news. It was a stimulating conversation, leading to big questions around the vision for green marketing itself. Check it out here, along with the whole Globe-Net site. It’s a resource that ...
CBR Products – A biased review
As CBR Products is a Unicycle Creative client, I have to come clean: This review will be incredibly positive. But besides being their Marketing Guy, I also use their products on my cabin at Lillooet Lake. So I’m sold on the stuff for all the right reasons. Perhaps CBR’s most ...
Dead Polar Bear Scale – The latest in eco-labeling.
In an effort to stay at the forefront of environmental product communication, Unicycle Creative is proud to launch a new worldwide standard for eco-labeling, the Dead Polar Bear Scale (DPB) “It’s a way for consumers to really know what they’re buying into from a climate perspective,” Says Unicycle President Lorne ...
Mmmmmmm…. Garbage….
In 1995, a young diver named Chad Pregracke decided to clean up the Mississippi River – armed with just one boat and a boatload of nerve. His organization, Living Lands and Waters, has since grown into a national crusade, with thousands of volunteers picking up millions of pounds of garbage ...
What’s the Green Deal with London Drugs?
This summer, a new green growth quietly sprouted at London Drugs. ‘What’s the Green Deal?’ is a program that puts environmental and sustainability information on display, with in-store signage, flyer features and even a new web site – www.greendeal.ca. (Full disclosure – Unicycle Creative was the consultant employed to help ...
Applied Arts awards my trash!
Well, Dear Readers, I have managed to parlay my recycled office paper business cards into a coveted Applied Arts Advertising & Design Annual award in the category of best logo usage. AA is a highly respected magazine profiling the finest design, advertising, photography and new media from across Canada and around ...