Author ArchivesLorne Craig
Apt Living
When a group of Vancouver developers wanted to re-imagine an aging compact apartment / B&B tower, they knew they had a challenge. Shaughnessy Village had been a fixture on West 12th Avenue for decades, serving tourists, hospital visitors and students. With apartment sizes ranging from 150 to 250 square feet, ...
BCPIA Rebranding – Print Forward
The BCPIA is an organization undergoing change – with stakeholders beyond the borders of BC, beyond even the traditional borders of ink-on-paper printing. It is an industry reinventing itself in the shadow of a digital juggernaut. Of course, we all now know print is not dead. But where is it ...
Meet the FixFox™
Since its invention in the 1990’s, the MegaPro patented bit storage screwdriver has steadily been gaining enthusiastic acceptance from tradespeople and DIY types around the world. MegaPro inventor Hermann Fruhm came to Unicycle Creative with the challenge of naming and branding a new electric driver prototype based on the successful ...
What does a stack of 3500 cans of food look like? Almost anything you can imagine.
Sharing the Globe 2016 experience with my client, London Drugs, made it clear that one of the conference's most persistent values is that of community. That, and cool electric car test drives...
Where did the Great Bear Rainforest get its name? And Is it wrong that it takes a catchy moniker to galvanize people into action? Are we so shallow that we can't look past the surface and make rational decisions based on the bear facts?
The real challenge of electric vehicle adoption may have less to do with technology than it has to do with brands.
But when making a new video for The Silent Gardener, Unicycle Creative decided to get under peoples’ skin a bit.
According to a study by the Conference Board of Canada, consumers are starting to demand more local choices on their plates. Maybe that’s part of the reason chef Randy Jones’ Mile One Eating House, in Pemberton BC, has taken off. From local grass-fed beef burgers to Pemberton potato fries on ...