Author ArchivesLorne Craig

Apt Living When a group of Vancouver developers wanted to re-imagine an aging compact apartment / B&B tower, they knew they had a challenge. Shaughnessy Village had been a fixture on West 12th Avenue for decades, serving tourists, hospital visitors and students. With apartment sizes ranging from 150 to 250 square feet, ...

BCPIA Rebranding – Print Forward The BCPIA is an organization undergoing change – with stakeholders beyond the borders of BC, beyond even the traditional borders of ink-on-paper printing. It is an industry reinventing itself in the shadow of a digital juggernaut. Of course, we all now know print is not dead. But where is it ...

Meet the FixFox™ Since its invention in the 1990’s, the MegaPro patented bit storage screwdriver has steadily been gaining enthusiastic acceptance from tradespeople and DIY types around the world. MegaPro inventor Hermann Fruhm came to Unicycle Creative with the challenge of naming and branding a new electric driver prototype based on the successful ...

Want to save an ecosystem? Re-brand it.

Where did the Great Bear Rainforest get its name? And Is it wrong that it takes a catchy moniker to galvanize people into action? Are we so shallow that we can't look past the surface and make rational decisions based on the bear facts?

Let’s look at the Big Picture of local food.

According to a study by the Conference Board of Canada, consumers are starting to demand more local choices on their plates. Maybe that’s part of the reason chef Randy Jones’ Mile One Eating House, in Pemberton BC, has taken off. From local grass-fed beef burgers to Pemberton potato fries on ...

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