A great collection of Sustainability Literacy links, all in one handy green place...
Are YOUR green product claims compliant with the US ‘Green guides’? (P.S. – If you’re Canadian… never mind)
A recent post on the Environmental Leader website highlighted some of the ‘green’ guidelines recently updated by the Federal Trade Commission, for communicating environmental claims on everything from toothpaste to tires. According to the FTC website, the guidelines are made to ensure ‘voluntary compliance with such laws by members of ...
Chicken Power saves big commuting buck-buck-bucks.
Discover the hidden secret of sustainable commuting. Hint: It's a bird....
iPhone Pic of the Week – The Media IS a disaster.
Biking the Greenway to a meeting in East Van, I spotted this news box outside the Emily Carr University of Art campus. Nice work, whoever. You got it in one.
iPhone Photo of the Week – Stuff is Boring.
Talk about something right under my nose. I have had this ‘stuff’ box for about 3 years, but it wasn’t until just now that I realized it was trying to tell me something. It’s boxy facial expression conveys perfectly the ambivalent boredom of stuff. Sigh.
How To Make Cheap Charming – What WalMart could learn from Honest Ed’s Hand-Lettered Brand.
WalMart can't compete with Honest Ed's almost lost art of hand painted signs.
iPhone Pic of the Week – The Community Garden Car
When those wimpy patio gardening containers just won’t cut it, try filling your car with dirt. You’ll never have to vacuum it again, and good luck to the tow-truck driver who tries to enforce the 2-hour limit. Spotted in Toronto’s Kensington Market, a neighbourhood thast shows just how creative you ...
Local Brand Benefits Go Beyond the Green.
Using local advantage to go beyond 'green' messaging. A Unicycle Creative Case Study.
Clover Leaf Seriously Misses the Boat With Sustainability Message
Clover Leaf Tuna Misses Boat with Sustainability ad, fills sea with greenwash instead.
Sustainable Brands 2011 – The Unofficial Road Trip Video
85km on a bike. 390km on a bus. 2,430km on a train. All to sustainably attend Sustainable Brands 2011 in Monterey. Learn from my experience, without all the blood, sweat and beers.