See how supply-chain-conscious branding brings the coffee farmer right on to the package with a product name that stands alone.
A new Green Consumer… or the beginning of a shift from consumerism?
The 'New Consumer' report from BBMG is a worthy download, though perhaps dangerous...
Need marketing images? Ask your customers. (Want $500? Enter our contest!)
Customer Content Contests can be a win-win for marketers and their targets.
How to brand a hi-tech solution with low-tech magic. The Solar Tracking Tree.
How to brand a hi-tech solution with low-tech magic. The Solar Tracking Tree.
How do you market a product so superior it should sell itself? Just SAY it’s Better™.
Is your product good enough to be 'The Better _____™' ? This tuna definitely is. So why isn't it?
Introducing hPad. Hemlock Printers goes analog to tell their digital evolution story.
The hPad launch for Hemlock Printers. How to launch digital technology with analog design.
If your brand has a real eco-advantage, for green’s sake, USE IT!!
Campaigns for University of Northern BC and BC Tree Fruits get a green marketing review. With both barrels.
Eco-Drive aims to make carbon offsets standard at auto dealer level.
If the new Eco-Drive program catches on, carbon offsets could one day be be as built-in as power windows. The theory is simple: dealers who buy into Eco-Drive purchase enough carbon offsets to balance off all the emissions a driver will create over a year of their vehicle ownership. Offsets ...
It’s time to Recycle the Remembrance Day Poppy.
Why the cheap plastic poppy is out of date for today's Remembrance Day, and a few solutions to improve it.
Bike Fashion show a hot event, but needs to get out of hipsterville.
I’m nursing a Stanley Park Ale in the pulsating hip basement of the Calabash Bistro, with a crowd of cyclist types way cooler than me. It’s Momentum Magazine’s BikeStyle Tour Fashion Show and it’s making me feel like a stowaway in bike geek heaven. Momentum is ‘North America’s Bike Lifestyle ...