You would think that companies as large and bristling with lawyers as Unilever and the Dr. Pepper Snapple Group would know better than to play fast and loose with health claims. Apparently not. On August 23 the FDA slammed them, saying to Canada Dry that “…the soft drink does not ...
Green still growing despite the recession – 2010 Green Brands Survey
The 5th Annual ImagePower® Green Brands Survey is out, with some encouraging and surprising results. First, the environment is not going away, despite our best attempts to kill it. With over 9000 people polled in eight countries (Australia, Brazil, China, France, Germany, India and the United Kingdom) this study concludes ...
Veggie Fueled World-Record-Breaking Van is one green ride.
The irony was obvious. I was stopping for petrol at the Esso station in Hope BC as I glanced over to the parking area and saw a young couple self-fueling their Toyota Delica with a hose leading from a trailer fill of waste vegetable oil. I soon learned Tyson Jerry ...
Do you have to shop specialty stores to shop green?
Not always. At least, that’s the message I’m trying to convey in this latest London Drugs video. I took a tour through my local store and helped the manager build a display of green products for Earth Day. These are products identified under the What’s the Green Deal program Unicycle ...
Recycle your corporate billboards. Or sweatshirts.
If you are an advertiser who buys billboard media, chances are you may have some vinyl boards in the mix. If that’s the case, you can now get your old billboards repurposed into dashing courier-style bags by Vancouver’s ECO Apparel. This is a great re-use of material, and could become ...
The new green energy economy is old school for Energy Alternatives campaign.
If there’s one thing any marketer likes it’s a client who can back up their claim. When I met Kevin Pegg from Energy Alternatives in Victoria last year, I knew he was the real deal. So I was pleased and honoured when he asked Unicycle Creative to build some magazine ...
It’s time to promote Vancouver water with more attitude.
The tap vs. bottled water debate is nothing new, but I came across an article on the Granville website which made me think municipalities may have the wrong idea when it comes to promoting it. Turns out Vancouver has recently upgraded the facilities that treat the already excellent tap water ...
Eye of the Wind – A look inside Vancouver’s new green landmark.
One sunny Friday I decided to take a closer look at Vancouver’s most visible renewable energy landmark – the Eye of the Wind turbine at Grouse Mountain. This is the world’s first power-generating turbine with a viewing platform. As your green blogging hippie, naturally I was curious. How much power ...
The Metro Vancouver Food Eco-Certification Breakfast Showdown.
OK, it wasn’t called that. But as my second green business shmooze in 12 hours, (see Power Plant event blog, below) I was bleary stumbling into this 7:30am Metro Vancouver Sustainability Breakfast on food certification. Balancing a cup of BCIT coffee, 2 preservative-laced danishes and a Happy Planet juice, I ...
Power Plant Vancouver grows green business energy, fueled with organic beer.
This was my second Power Plant event, and once again I found the density of interesting green types per square foot to be much higher than the average marketing fest. Even better, their presentation format gives their four featured presenters just 3 minutes and 20 seconds each to wow the ...