There’s nothing appealing about having a giant plastic barrel in your yard. But a gently babbling fountain that sits atop a sub-surface cistern, circulating the water to keep it fresh while taking some of the stress off our municipal water and storm sewer systems… what’s not to like about that? ...
Energy Alternatives: Power me up.
This is one product for which I am a prime target market. Energy Alternatives provides power systems for homes and cottages, and I am in the research phase for just such a system for our cabin at the lake. So I spent a bit of time at their booth. What ...
Electronic Recycling Association & Unique Stained Glass Works: The art of computer recycling
This booth was a smart sharing of resources, between a responsible recycler and an artisan who uses their raw materials. The Electronic Recycling Association (ERA) works to refurbish systems that are feasible to restore, and recycle the rest for worthy charities and organizations. When I took a closer look at ...
ShantiGreen Lifestyles: 100 mile online retail
Here’s one great brand idea. Take the 100-Mile Diet concept, and become the online source for finding lifestyle products in that category. That’s the premise behind ShantiGreen. Their booth showed off some genuinely interesting products (who knew there was a local Lower Mainland source for stainless water bottles?) Green Briefs ...
EnviroOrange – Cleaner Keeners
This booth was staffed by people so friendly the even offered me a piece of their pizza. And overall their show presence was very consistent with their logo, colours and branding. As I was looking for some cleaner, I almost bought a bottle of their concentrated stuff, as the rep ...
Salvation Army Thrift Stores: Have I got a deal for you.
This is one of my favourite all-time brands. (At least from a functionality perspective) I have searched for and discovered many treasures there, as well as dropping off numerous items of my own that I hope have found their own second lives with other bargain-hunters. It made perfect sense to ...
Got a big lawn to cut? One word: Mowercycle.
This shot has been circulating around the blogosphere for a while, but it’s too good not to share. This is obviously a home-made contraption, and it’s doubtful it would be that effective in its current incarnation, but the sheer popularity of the idea and its catchy name lead me to ...
Dead Polar Bear Scale – The latest in eco-labeling.
In an effort to stay at the forefront of environmental product communication, Unicycle Creative is proud to launch a new worldwide standard for eco-labeling, the Dead Polar Bear Scale (DPB) “It’s a way for consumers to really know what they’re buying into from a climate perspective,” Says Unicycle President Lorne ...
Green purchasing poised to thrive in meltdown… Marketers: don’t screw it up.
Consumers are cutting back everywhere these days, but one 2009 study shows they intend to buy as green as ever. According to the Cone 2009 Consumer Environmental Survey, 44% of US consumers say they are making the same green purchases as when their stocks were flying, and 34% are actually ...
Recycle your brand – with an ad medium that keeps on giving.
This was one of those ideas that made me wonder why I hadn’t thought of it. You have machines to sell aluminum cans of soda and plastic bottles of water, so why not offer the same convenience for recycling your empties and getting any deposit back? Turns out a Norwegian-based ...