Author ArchivesLorne Craig

How to send your best wishes in 360VR (or by mail).

Sterling Hall School in Toronto wanted to send a high-tech holiday greeting, without alienating people who still love getting a card in the mail. Working with Agency Next Door, a T.O. creative shop, Unicycle Creative provided cartoon illustration, 360VR design and a print version that delivered on all fronts. Here’s ...

Dodge Caravan to be Rebranded in Light of Migrant Threat

The Longest-Serving Nameplate in the Chrysler Lineup is About to be Retired. The surprise move was specifically made to address changing perceptions around the name ‘Caravan’ which has been in use for 5 generations of vehicles made mostly in America since 1983. “The term ‘Caravan’ now has connotations with dangerous, ...

Got Stats? Here are 6 recycled tips to help bring ’em to life.

For our client, London Drugs, 2018 marks the 10th year they have been tracking every single pound of recycling, in every material category, from every store in their chain. We decided to add it all up and tell the story to celebrate and thank the people who helped make it ...

Which need would YOUR BRAND take?

I came across this piece of urban Zen street art wisdom the other week, posted to a Vancouver telephone pole. It didn’t ask if I needed a coffee, a higher resolution phone camera or a more comfortable pair of shoes. This little sign bypassed all of that, heading straight for ...

What’s so funny about living in Vancouver? Ask Vancity.

All the ingredients are here – overactive outdoor types, insane real estate, supercars, bike paths, yoga pants… so what does that have to do with the West Coast’s favourite feel-good financial institution? Well, Vancity has launched The Good Money Blog, chock full of stories and articles on living the YVR ...

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