There is something inherently sad in the idea of waste. So when London Drugs set up a partnership with FreeGeek Vancouver to help collect usable older computers and keep them out of landfill, I saw an opportunity to have a little fun and tug on the heartstrings at the same ...
It’s time to ReBrand the Gulf of Mexico Oil Spill.
It's time to ReBrand the worst offshore spill in history.
Describing a complex process is sometimes best done with the simplest technology.
Hemlock Printers is one of North America’s most advanced print shops, having won numerous awards and being named The most Environmentally Progressive Printer in Canada. Yet when they launched NameTag™ Print Response Marketing, we decided to make the message as simple as a whiteboard sketch. Nametag™ combines the power of ...
Do you have to shop specialty stores to shop green?
Not always. At least, that’s the message I’m trying to convey in this latest London Drugs video. I took a tour through my local store and helped the manager build a display of green products for Earth Day. These are products identified under the What’s the Green Deal program Unicycle ...
iPhone Pic of the Week – April 18
But what would their love-child be named?
Recycle your corporate billboards. Or sweatshirts.
If you are an advertiser who buys billboard media, chances are you may have some vinyl boards in the mix. If that’s the case, you can now get your old billboards repurposed into dashing courier-style bags by Vancouver’s ECO Apparel. This is a great re-use of material, and could become ...
The new green energy economy is old school for Energy Alternatives campaign.
If there’s one thing any marketer likes it’s a client who can back up their claim. When I met Kevin Pegg from Energy Alternatives in Victoria last year, I knew he was the real deal. So I was pleased and honoured when he asked Unicycle Creative to build some magazine ...
It’s time to promote Vancouver water with more attitude.
The tap vs. bottled water debate is nothing new, but I came across an article on the Granville website which made me think municipalities may have the wrong idea when it comes to promoting it. Turns out Vancouver has recently upgraded the facilities that treat the already excellent tap water ...
What’s the Green Deal launches video blog. Look out, diCaprio…
I’m ready for my closeup. Er, maybe a little too close. But it’s all for a good cause, namely the continued greening of one of BC’s great independent retailers. As some Green Briefs fans will know, I helped London Drugs brand launch their What’s the Green Deal sustainability program almost ...
The Metro Vancouver Food Eco-Certification Breakfast Showdown.
OK, it wasn’t called that. But as my second green business shmooze in 12 hours, (see Power Plant event blog, below) I was bleary stumbling into this 7:30am Metro Vancouver Sustainability Breakfast on food certification. Balancing a cup of BCIT coffee, 2 preservative-laced danishes and a Happy Planet juice, I ...