Session 2: Measuring Your Social Footprint Mark McElroy, Executive Director, Chief Sustainability Officer, The Center for Sustainable Innovation Every once in a while I feel like I’m back in school. This session was thick with black-on-white arial-font powerpoint slides, complex theories and TLA’s* (*Three Letter Acronyms), unfortunately scheduled during my ...
If an experience is desirable, there is no sacrifice.
Monday June 2, Session 1: Desirability & Sustainability: The opportunity for brand and design Steve Bishop, IDEO – Design firm based in Palo Alto – 8 offices, 500 people www.ideo.com Green Briefs readers who wanted to send me to this event: 27.3% (first place in category) This session started off ...
The numbers are in: here’s what you said.
Thanks to everyone who answered the survey on what I should see and blog about from Sustainable Brands 08. Here are the winners. (Stay tuned to see if I actually listen!) Monday June 2: Morning: Desirability and Sustainability: the Opportunity for Brand and Design – 26.1% Afternoon: Measuring Your Social Footprint ...
Conference sessions are like restaurant meals. You always want what the other guy got.
So what would YOU choose to go see at Sustainable Brands 08? The issues are broad and diverse: Sustainable design, the social footprint, retaining talent, green building, de-commoditizing, re-branding, sustainable packaging, green wine, greenwash… how to decide? What the heck, unlike most North American Governments, I’m willing to try democracy. ...
Trains, Planes & Automobiles: Booking the Sustainable Road Trip
I began my pre-trip journey on the Carbon Footprint calculator, adding up the emissions for my various travel options from Vancouver BC to Monterey CA. Distance: 2,810 km CO2 emissions if traveling by air: .67 tonnes CO2 emissions if traveling by car (@ 9L/100km): .586 tonnes CO2 emissions if traveling by rail: .169 tonnes (about the weight ...
The Sustainable Road Trip
“Join a staggering faculty of over 70 design, sustainability and brand leaders, along with peers from around the country, with the beautiful Northern California Coastline as a backdrop and explore how you can stay on the cutting edge of sustainable business and translate brand innovation into revenue growth and brand ...
Frame your issues in terms your target market understand.
The Green Party of Canada, and Deputy Leader Adriane Carr came to Unicycle Creative looking for help with handout materials for a by-election in Vancouver Quadra. They had a large amount of climate change data and a fresh platform document from Ottawa posted on the national Green Party web site. ...
Five Green Consumers you need to know.
Reviewing a number of green consumer studies, I discovered a majority group the types into five basic categories. Do researchers use the same software? Or do we simply like things we can count on one hand? Whatever the reason, we here at Green Briefs Department of Gross Oversimplification saw a ...
Humour: When to use it for Green Motivation?
When the public thinks of advertising, they often have a polarized point of view. 1. They hate advertising and it never works on them 2. They love and remember a certain ad and it’s usually a funny one. Yet not all campaigns are ripe for humour. So where is it ...
It’s not too late to use our powers of advertising and marketing for the good of our battered Earth
This article originally appeared in Marketing Magazine June 11, 2007 – These days it seems you can’t swing an endangered sea turtle without hitting an article, news item, book or celebrity endorsement of the world’s new-found environmental awareness. But when the green-tinted dust settles, what will it all really mean ...